<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Zeeks]]></title><description><![CDATA[Transforming the way you think about data.]]></description><link>https://www.zeeks-artforgeeks.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 07 Jun 2026 11:48:02 GMT</lastBuildDate><atom:link href="https://www.zeeks-artforgeeks.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[#034 How to Brief a Creative Team on Scientific Content: A Practical Guide for Scientists, Innovators, and Biotech Founders]]></title><description><![CDATA[Communicating science clearly and effectively isn’t always easy, but given that funding, investments, and sales depend on how well you communicate, the need for science communication is non-negotiable. This can be made easier by bringing in external creative teams with expertise and experience in how to showcase your science through excellent science communication. ]]></description><link>https://www.zeeks-artforgeeks.com/post/034-how-to-brief-a-creative-team-on-scientific-content</link><guid isPermaLink="false">69b94bfafaed8c5e63cad7f6</guid><category><![CDATA[communication]]></category><category><![CDATA[scientific copywriting]]></category><category><![CDATA[scientific marketing]]></category><category><![CDATA[biotech business development]]></category><category><![CDATA[marketing strategies]]></category><pubDate>Thu, 28 May 2026 07:44:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f119d1_4193a3a1d3724eec8477db3d44a9bd92~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dr Elisabeth Kugler</dc:creator></item><item><title><![CDATA[China’s Rise in Innovative Drug Development: Regulatory Reforms, Cell and Gene Therapy Growth, and the CoJourney CDMO Spotlight]]></title><description><![CDATA[Over the past decade, China has transformed its pharmaceutical sector, evolving from a generics-dominated market into a global engine for innovative drug development. 


This shift has been driven by a combination of regulatory reforms, substantial increases in research and development (R&#38;D) investment, and the rapid expansion of clinical research and manufacturing capabilities.
This article explores the key drivers behind China’s rise in innovative drug development.]]></description><link>https://www.zeeks-artforgeeks.com/post/chinas-rise-in-innovative-drug-development-regulatory-reforms-and-the-cojourney-cdmo-spotlight</link><guid isPermaLink="false">69fb8d3cf97c520375655337</guid><category><![CDATA[Cell and Gene Therapy Innovations]]></category><category><![CDATA[Scientific Communities]]></category><category><![CDATA[Advanced Therapeutics]]></category><category><![CDATA[Pharmaceutical Advancements]]></category><category><![CDATA[Medical Breakthroughs]]></category><category><![CDATA[Drug Discovery Innovation]]></category><category><![CDATA[Regulatory Affairs & Policy]]></category><category><![CDATA[Global Healthcare Markets]]></category><category><![CDATA[Contract Development, Manufacturing]]></category><pubDate>Thu, 07 May 2026 08:19:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f119d1_f0834e3cd4ec4ca4b77317455b24a9bf~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nicole Brooks</dc:creator></item><item><title><![CDATA[#033 Science Podcast Marketing: Three Case Studies from Behind the Mic]]></title><description><![CDATA[Because science podcasts are no longer a “nice to have” marketing asset, but, when strategically used, become durable evergreen assets within a broader science marketing strategy. And drive trust, discoverability, and long-term authority. 
In this post, we compare three science podcast case studies of work that we created to highlight that different podcast formats: independent, application-focused, and technology-driven, can deliver measurable value when aligned with a clear podcast strategy.]]></description><link>https://www.zeeks-artforgeeks.com/post/033-science-podcast-marketing-three-case-studies-from-behind-the-mic</link><guid isPermaLink="false">696e308dedd99457d456d55c</guid><category><![CDATA[scientific marketing]]></category><category><![CDATA[communication]]></category><category><![CDATA[scientific copywriting]]></category><category><![CDATA[podcast]]></category><category><![CDATA[marketing strategies]]></category><category><![CDATA[biotech business development]]></category><category><![CDATA[sales funnel]]></category><pubDate>Thu, 23 Apr 2026 08:30:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f119d1_6c054ca3f2694b328ec49d8d1d3e462d~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dr Elisabeth Kugler</dc:creator></item><item><title><![CDATA[Technology Spotlight from ELRIG Cell and Gene Therapy 2026 Conference]]></title><description><![CDATA[Innovation in cell and gene therapy depends on scientific breakthroughs as well as enabling technologies that address key challenges in delivery, safety, and development efficiency. 



At the ELRIG Cell and Gene Therapy 2026 conference, a number of emerging technology developers showcased solutions designed to overcome some of the most persistent bottlenecks in the field. ]]></description><link>https://www.zeeks-artforgeeks.com/post/technology-spotlight-from-elrig-cell-and-gene-therapy-2026-conference</link><guid isPermaLink="false">69de77f41847596b2f5117cd</guid><category><![CDATA[Drug Discovery Innovation]]></category><category><![CDATA[Cell and Gene Therapy Innovations]]></category><category><![CDATA[Advanced Therapeutics]]></category><category><![CDATA[Pharmaceutical Advancements]]></category><category><![CDATA[Medical Breakthroughs]]></category><pubDate>Thu, 16 Apr 2026 08:09:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f119d1_cf7caf7e6516425a8687c57924a85500~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nicole Brooks</dc:creator></item><item><title><![CDATA[The Therapeutic Areas Evolving Through Cell and Gene Therapy Innovation]]></title><description><![CDATA[The cell and gene therapy landscape is evolving. Directly editing the genome or subcellular processes isn’t an aspirational dream anymore, but a potentially game-changing class of therapeutics for life-threatening and seriously debilitating diseases. Zeeks was fortunate enough to attend ELRIG’s Cell and Gene Therapy conference in Cambridge, hearing from the scientists developing cell and gene therapies about innovations in development across a plethora of diseases and therapeutic indications.]]></description><link>https://www.zeeks-artforgeeks.com/post/the-therapeutic-areas-evolving-through-cell-and-gene-therapy-innovation</link><guid isPermaLink="false">69cf54d440e74dbec4fff2c9</guid><category><![CDATA[Drug Discovery Innovation]]></category><category><![CDATA[Scientific Communities]]></category><category><![CDATA[Pharmaceutical Advancements]]></category><category><![CDATA[Drug Discovery Innovation]]></category><category><![CDATA[Scientific Communities]]></category><category><![CDATA[Pharmaceutical Advancements]]></category><category><![CDATA[Cell and Gene Therapy Innovations]]></category><category><![CDATA[Advanced Therapeutics]]></category><pubDate>Thu, 09 Apr 2026 08:36:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f119d1_d99f38ef711042ea8083833a422f4b88~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nicole Brooks</dc:creator></item><item><title><![CDATA[#032 The Neuroscience of Storytelling in Life Science Marketing]]></title><description><![CDATA[In life science marketing, this means that a dense data slide or technical abstract rarely makes a lasting impression. To be remembered, your audience’s brain must engage with your message, ideally emotionally, visually, and conceptually. This blog talks about how to create memorable content.]]></description><link>https://www.zeeks-artforgeeks.com/post/032-the-neuroscience-of-storytelling-in-life-science-marketing</link><guid isPermaLink="false">6953dcf9f39fa713d5dd4cd2</guid><category><![CDATA[communication]]></category><category><![CDATA[scientific copywriting]]></category><pubDate>Thu, 26 Mar 2026 08:10:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6bce8e_46e20894bc8d432e80ed75f9253cf860~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dr Elisabeth Kugler</dc:creator></item><item><title><![CDATA[Who is ELRIG? From Networking Group to Leading Not-for-Profit Scientific Association ]]></title><description><![CDATA[ELRIG is a scientific association that predominantly organises science conferences. It has become a hub for the drug discovery community, from academics to commercial partners and medicine developers, all with a mission to foster open access to modern research and innovation. 



As a company in the centre of the rapidly changing landscape of drug discovery, including cell and gene therapies, AI in medicine development, and the emerging geographies, we spoke with Sanj Kumar, the CEO of ELRIG.]]></description><link>https://www.zeeks-artforgeeks.com/post/who-is-elrig-from-networking-group-to-leading-not-for-profit-scientific-association</link><guid isPermaLink="false">69af2598642e58310baa889a</guid><category><![CDATA[Scientific Communities]]></category><category><![CDATA[sales funnel]]></category><category><![CDATA[scientific marketing]]></category><category><![CDATA[Drug Discovery Innovation]]></category><category><![CDATA[Pharmaceutical Advancements]]></category><pubDate>Fri, 20 Mar 2026 09:30:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f119d1_0896386be4d9421baf2fb01c9d4ad69a~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nicole Brooks</dc:creator></item><item><title><![CDATA[#031 How to Translate Lab Data into Investor-Ready Biotech Stories]]></title><description><![CDATA[In a world where innovation never slows down, the ability to communicate complex research clearly and persuasively is what separates biotech success stories from forgotten projects.

At Zeeks, we’ve seen it repeatedly: the biotech companies that win investor trust aren’t always the ones with the most exciting data, but those that can translate lab results into investor-ready stories.]]></description><link>https://www.zeeks-artforgeeks.com/post/031-how-to-translate-lab-data-into-investor-ready-biotech-stories</link><guid isPermaLink="false">691d9e40f554707bcb42a95b</guid><category><![CDATA[communication]]></category><category><![CDATA[scientific marketing]]></category><category><![CDATA[scientific copywriting]]></category><pubDate>Thu, 26 Feb 2026 07:59:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6bce8e_7bf2e2d74cae40c2a1a4ebde37d29020~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dr Elisabeth Kugler</dc:creator></item><item><title><![CDATA[#030 Biotech Marketing Trends 2026 : 5 Shifts Life Science Companies Must Watch]]></title><description><![CDATA[Biotech marketing in 2026 faces AI pressures, layoffs, and funding uncertainty. Discover five shifts helping life science companies connect and lead.
]]></description><link>https://www.zeeks-artforgeeks.com/post/030-biotech-marketing-trends-2026-5-shifts-life-science-companies-must-watch</link><guid isPermaLink="false">68ca9b37c6addb92238a61a0</guid><category><![CDATA[communication]]></category><category><![CDATA[scientific marketing]]></category><category><![CDATA[scientific copywriting]]></category><pubDate>Fri, 23 Jan 2026 09:30:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6bce8e_43cf5e1618114042b3b0494bab06e0be~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dr Elisabeth Kugler</dc:creator></item><item><title><![CDATA[#029 The Customer Is the Hero in Science Marketing]]></title><description><![CDATA[In life science and biotech marketing, your role is not to star in the story. It’s to guide the hero - the researcher, clinician, or innovator - through their journey.

Neuroscience tells us this approach is not only more memorable but more persuasive. Numbers show it drives trust and engagement. And practical experience, from projects such as the “Conversations on AFM” podcast, proves it works.
The most powerful stories are not about companies.
They’re about people.]]></description><link>https://www.zeeks-artforgeeks.com/post/029-the-customer-is-the-hero-in-science-marketing</link><guid isPermaLink="false">68ca9138cb71c6cbb6cb7c1f</guid><category><![CDATA[communication]]></category><category><![CDATA[scientific marketing]]></category><category><![CDATA[scientific copywriting]]></category><pubDate>Fri, 19 Dec 2025 10:50:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6bce8e_f1b4efafa62443309baea44070fae3bd~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dr Elisabeth Kugler</dc:creator></item><item><title><![CDATA[#028 How Zeeks Supported In-House Teams During Product Launches]]></title><description><![CDATA[Product launches are critical. You have the innovation and the team, but success needs clear strategy, sharp messaging, and smooth collaboration. Zeeks helps in-house teams focus, communicate, and deliver with intent. In this blog, we share how we supported a biotech client ahead of a major launch—what worked, what we contributed, and key lessons from an eight-week sprint.]]></description><link>https://www.zeeks-artforgeeks.com/post/028-how-zeeks-supported-in-house-teams-during-product-launches</link><guid isPermaLink="false">68486141f8ea9f0b56110ec7</guid><category><![CDATA[communication]]></category><category><![CDATA[scientific marketing]]></category><category><![CDATA[scientific copywriting]]></category><pubDate>Thu, 27 Nov 2025 10:59:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6bce8e_cfb5250e50b14882ac50107b64a2b080~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dr Elisabeth Kugler</dc:creator></item><item><title><![CDATA[#027 What 200+ Science Marketing Assets Have Taught Us About What Works]]></title><description><![CDATA[In under three years, Zeeks has created over 200 life science marketing assets for organisations like Bruker, ibidi, and UCL. These have ranged from simple illustrations to in-depth white papers.

 

From our work, we've uncovered trends and principles that separate successful campaigns from the forgettable. This blog shares what those 200+ projects have taught us, offering insights for life science, biotech, and deep-tech companies looking to communicate more effectively.]]></description><link>https://www.zeeks-artforgeeks.com/post/027-what-200-science-marketing-assets-have-taught-us-about-what-works</link><guid isPermaLink="false">68485d575e033c6175002129</guid><category><![CDATA[communication]]></category><category><![CDATA[scientific marketing]]></category><category><![CDATA[scientific copywriting]]></category><category><![CDATA[creativity]]></category><pubDate>Thu, 23 Oct 2025 08:24:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6bce8e_8b8c1a0ce6db4c55bff48a7474cd71f1~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dr Elisabeth Kugler</dc:creator></item><item><title><![CDATA[#026 Science Marketing: What Does it Look Like to Embed Zeeks Into Your Team]]></title><description><![CDATA[At Zeeks, we are a team of scientists first, marketers second.
We bring not only decades of lab experience, research insights, and networks to the table, but also complement our scientific knowledge with carefully acquired creative, life science marketing, and business knowledge.]]></description><link>https://www.zeeks-artforgeeks.com/post/026-science-marketing-what-does-it-look-like-to-embed-zeeks-into-your-team</link><guid isPermaLink="false">684858a2f8ea9f0b5610f7f8</guid><category><![CDATA[communication]]></category><category><![CDATA[creativity]]></category><category><![CDATA[scientific copywriting]]></category><category><![CDATA[scientific marketing]]></category><pubDate>Thu, 25 Sep 2025 08:08:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6bce8e_54381d62761040c3ab280d1ca2cce558~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dr Elisabeth Kugler</dc:creator></item><item><title><![CDATA[#025 Should I Use Slides, Animations, or Infographics for Science Talks?]]></title><description><![CDATA[Standing in front of an audience - whether at a big conference or in a cosy pub - can be nerve-wracking. But it's also a unique chance to truly connect. In this blog, we explore how storytelling, live demos, infographics, and even ditching slides can turn a standard science talk into something unforgettable. Ready to break free from “Death by PowerPoint”?]]></description><link>https://www.zeeks-artforgeeks.com/post/025-should-i-use-slides-animations-or-infographics-for-science-talks</link><guid isPermaLink="false">67fd017225ff1f7887db3783</guid><pubDate>Thu, 28 Aug 2025 22:13:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6bce8e_858208ce1c7749d1afdfdb244fa043ca~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dr Elisabeth Kugler</dc:creator></item><item><title><![CDATA[#024 Should I Use Blogs, Podcasts, or Videos for Science Communication?]]></title><description><![CDATA[Choosing the right format depends on your goals, audience, and resources. Blogs boost SEO and detail, podcasts build loyal listeners through storytelling, and videos offer visual impact and high engagement. No one-size-fits-all, but in this blog we break down the pros and cons for each. ]]></description><link>https://www.zeeks-artforgeeks.com/post/024-should-i-use-blogs-podcasts-or-videos-for-science-communication</link><guid isPermaLink="false">67fcfae15143aa09700e18d6</guid><category><![CDATA[communication]]></category><category><![CDATA[podcast]]></category><category><![CDATA[scientific marketing]]></category><pubDate>Thu, 24 Jul 2025 12:25:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6bce8e_640ad2fd2d0d465789b40c62063942f1~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dr Elisabeth Kugler</dc:creator></item><item><title><![CDATA[What We Provide as an EIC Service Provider: Scientific Marketing &#38; Communication Workshops for Industry Success]]></title><description><![CDATA[At Zeeks, we specialise in helping science-driven organisations turn complex research into compelling, actionable communication. As a recognised EIC service provider and partner in the European Innovation Council (EIC) Ecosystem Programme, we offer tailored workshops that help research teams, start-ups, and innovation consortia bridge the gap between scientific excellence and industry impact.]]></description><link>https://www.zeeks-artforgeeks.com/post/what-we-provide-as-an-eic-service-provider-scientific-marketing-communication-workshops-for-indus</link><guid isPermaLink="false">68722198b296b70667737a3a</guid><category><![CDATA[scientific marketing]]></category><category><![CDATA[communication]]></category><category><![CDATA[career]]></category><pubDate>Wed, 16 Jul 2025 11:39:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6bce8e_4a5fff4f93804e4393cb6f644b49d71b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dr Elisabeth Kugler</dc:creator></item><item><title><![CDATA[Zeeks x ELRIG: Media Partnership for Drug Discovery 2025]]></title><description><![CDATA[Zeeks x ELRIG: Media Partnership – Zeeks joins ELRIG UK as a media partner for Drug Discovery 2025 in Liverpool, delivering podcast and digital content to spotlight science with clarity, inclusivity, and impact.]]></description><link>https://www.zeeks-artforgeeks.com/post/zeeks-x-elrig-media-partnership-for-drug-discovery-2025</link><guid isPermaLink="false">6852fddb5cf3f381d2f8f8ac</guid><pubDate>Thu, 10 Jul 2025 08:23:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6bce8e_5881ca6fa61049b796b7a25369551e7a~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dr Elisabeth Kugler</dc:creator></item><item><title><![CDATA[#023 How to Turn Your Science Podcast into a Lead Generation Machine]]></title><description><![CDATA[In this blog, we will walk you through podcasts with respect to the marketing funnel, specifically with lead generation as the end goal.]]></description><link>https://www.zeeks-artforgeeks.com/post/023-how-to-turn-your-science-podcast-into-a-lead-generation-machin</link><guid isPermaLink="false">6777e9f4b0f454e2baa0c3b6</guid><category><![CDATA[communication]]></category><category><![CDATA[podcast]]></category><category><![CDATA[scientific copywriting]]></category><pubDate>Fri, 27 Jun 2025 08:00:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6bce8e_ca94a9bbafe447dda8d6e1c6e28808bf~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dr Elisabeth Kugler</dc:creator></item><item><title><![CDATA[From life sciences and healthcare to scientific marketing: What I’ve learned at NHB Writing]]></title><description><![CDATA[In this blog, Nicole Brooks shares her experience about her career trajectory from life sciences and healthcare to scientific marketing.]]></description><link>https://www.zeeks-artforgeeks.com/post/from-life-sciences-and-healthcare-to-scientific-marketing</link><guid isPermaLink="false">68075c503933f6b592b917a6</guid><category><![CDATA[communication]]></category><category><![CDATA[career]]></category><category><![CDATA[scientific copywriting]]></category><category><![CDATA[scientific marketing]]></category><pubDate>Thu, 22 May 2025 09:01:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6bce8e_cf91a861f13b4d11b6422263d32aa2fb~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nicole Brooks</dc:creator></item><item><title><![CDATA[#021 How to Measure the Impact of a Science Podcast]]></title><description><![CDATA[This blog will explore the key factors that help measure the success of a science podcast.]]></description><link>https://www.zeeks-artforgeeks.com/post/021-how-to-measure-the-impact-of-a-science-podcast</link><guid isPermaLink="false">6777e254d83599d3e0bd1e25</guid><pubDate>Fri, 25 Apr 2025 08:00:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6bce8e_1e238e1d83154b019411935d025de9ff~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dr Elisabeth Kugler</dc:creator></item></channel></rss>