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Develop Your Marketing Funnel: Life Science & Biotech Edition (B2B)

This course will help biotech, life science, and pharma professionals create a high-performing, data-driven marketing funnel. Over two intensive days, participants will learn how to attract, nurture, and convert leads while aligning marketing efforts with scientific buyer behaviour and industry-specific challenges.

 

The course covers essential lead generation strategies, including SEO, content marketing, LinkedIn, and paid ads, followed by advanced nurturing and sales enablement techniques to move leads down the funnel. Participants will also explore data analytics, key performance metrics, and ROI tracking to optimise marketing efforts.​​

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Who Should Attend

  • Marketing professionals in biotech, pharma, and life sciences

  • Business development teams in scientific industries

  • Scientists and founders looking to commercialise biotech innovations

  • Startups and scale-ups refining their marketing and sales pipeline

 

Outcome

  • Develop a structured, data-driven marketing funnel for biotech & life sciences

  • Understand how to align marketing efforts with scientific buyer behaviour

  • Gain practical, industry-specific marketing strategies

  • Walk away with a customised funnel strategy for your company

Exceptional Quality for Your Continuous Professional Development

All training is overseen by our director Dr Elisabeth Kugler, who is:

  • The CPD Group accredited trainer #405290

  • Associate Fellow (AFHEA) #PR221380 against the UK Professional Standards Framework for teaching and learning support in higher education

  • Member of the Royal Society of Biology, fulfilling a minimum of 50 CPD credits annually for the CPD scheme

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