In a world where innovation never slows down, the ability to communicate complex research clearly and persuasively is what separates biotech success stories from forgotten projects. At Zeeks, we’ve seen it repeatedly: the biotech companies that win investor trust aren’t always the ones with the most exciting data, but those that can translate lab results into investor-ready stories.

Biotech marketing in 2026 faces AI pressures, layoffs, and funding uncertainty. Discover five shifts helping life science companies connect and lead.

In life science and biotech marketing, your role is not to star in the story. It’s to guide the hero - the researcher, clinician, or innovator - through their journey. Neuroscience tells us this approach is not only more memorable but more persuasive. Numbers show it drives trust and engagement. And practical experience, from projects such as the “Conversations on AFM” podcast, proves it works. The most powerful stories are not about companies. They’re about people.

Product launches are critical. You have the innovation and the team, but success needs clear strategy, sharp messaging, and smooth collaboration. Zeeks helps in-house teams focus, communicate, and deliver with intent. In this blog, we share how we supported a biotech client ahead of a major launch—what worked, what we contributed, and key lessons from an eight-week sprint.

In under three years, Zeeks has created over 200 life science marketing assets for organisations like Bruker, ibidi, and UCL. These have ranged from simple illustrations to in-depth white papers.   From our work, we've uncovered trends and principles that separate successful campaigns from the forgettable. This blog shares what those 200+ projects have taught us, offering insights for life science, biotech, and deep-tech companies looking to communicate more effectively.

At Zeeks, we are a team of scientists first, marketers second. We bring not only decades of lab experience, research insights, and networks to the table, but also complement our scientific knowledge with carefully acquired creative, life science marketing, and business knowledge.