Table of Contents

1. Why Science Marketing Needs a Different Approach

2. From Outsider to Embedded Team Member

3. What You Get When You Work With Zeeks

4. Our Collaborative Process

5. Proven Results Without the Hiring Risk

1. Why Science Marketing Needs a Different Approach

Science + Marketing does not equal science marketing.

Why?

Because it needs more than just adding two ingredients.

Communicating science needs an understanding of the science, the industry trends, and the target audience. And while many marketing agencies are great at making content look and read nice, if scientists aren’t closely involved, their content could fail because it is not on the pulse of industry trends or simply doesn’t reach the target audience.

At Zeeks, we are a team of scientists first, marketers second.

We bring not only decades of lab experience, research insights, and networks to the table, but also complement our scientific knowledge with carefully acquired creative, marketing, and business knowledge.

This combination allows us to help our customers by deeply understanding their content as well as their audience

e.g. What conferences do they attend?

Which forums do they spend their time on?

What are the hot topics in the field?

Since 2022, we have created 200+ science communication and marketing pieces that are scientifically sound, align with marketing strategies, and have the added pinch of creativity.

2. From Outsider to Embedded Team Member

We are not here to "take over" your communications.

We are proud to embed ourselves into your team.

Think of us as your external internal team – a scientific content partner that plugs directly into your workflow, systems, and tech stack (we even use your Teams, Slack, or Google Chats if you want us to!). We try everything possible to make your experience of working with us easier.

We can work alongside your in-house marketing, design, or sales teams, slot into your CRM and project management tools, and join your weekly calls. You get all the benefits of a scientific marketing expert – without the cost or risk of hiring.

💡 Over 80% of our clients return for repeat or ongoing engagements.

Not just because we’re easy to work with,

but because we become part of their team.

3. What You Get When You Work With Zeeks

We don’t just offer generic packages or random outputs. We create targeted, science-specific content that’s built around your strategy, goals, and market.

Here’s a snapshot of what we offer:

• Scientific Copywriting – white papers, case studies, website copy, blog content

• Visual Science Communication – infographics, explainer visuals, figures

• Podcast-as-a-Service – planning, scripting, recording, editing, hosting

• Mini-Campaigns – focused bursts of content built around product launches, key events, or niche topics

• SEO Strategy & Editorial Planning – helping you rank with high-quality, keyword-optimised content

To date, we have produced over 200 custom marketing assets, helping clients:

• Increase lead generation by up to 42%

• Improve customer engagement metrics by 27%

• Secure first-page rankings on Google for technical product keywords

4. Our Collaborative Process

Working with Zeeks doesn’t mean submitting a brief and waiting.

We are collaborators. We believe in your products and services, as much as you do.

And we cheer you on when times are tough!

Here’s what embedding Zeeks into your team looks like:

1. Kickoff & Alignment: We start with your goals. Whether that’s brand awareness, sales enablement, or education, we tailor the engagement accordingly.

2. Knowledge Transfer: We read your tech docs, meet your team, explore your market, and make sure we truly understand your science.

3. Agile Content Development: We work in sprints, prioritising feedback loops and visibility. We adapt fast, stay communicative, and remain accountable.

4. Measurement & Impact: From open rates to keyword rankings to downloads – we measure what matters, and iterate accordingly.

Our team spans four time zones and can deliver content in several languages.

That means we’re global and local, flexible and structured.

5. Proven Results Without the Hiring Risk

Hiring a full-time content specialist costs time, money, and onboarding. It’s a big commitment, and a risky one if they aren’t the right hire.

Zeeks offers:

• Senior-level expertise without a full-time salary

• No overheads or recruitment delays

• High production capacity that scales with your needs

• Proven ability to plug into technical industries and communicate complex topics fast

We have worked with Bruker’s light-sheet microscopy division to increase market education and lead generation. We have supported ibidi’s product communication and UCL’s data analysis efforts.

Whether you are a start-up or a scale-up, we are built to adapt to you.

If you are tired of generic, surface-level content and want something more profound and grounded in real subject-matter expertise, let’s talk.

📅 Book a no-pressure discovery call:

https://calendar.app.google/J4q89qnWzFBpAdMD8