Biotech marketing in 2026 faces AI pressures, layoffs, and funding uncertainty. Discover five shifts helping life science companies connect and lead.

In life science and biotech marketing, your role is not to star in the story. It’s to guide the hero - the researcher, clinician, or innovator - through their journey. Neuroscience tells us this approach is not only more memorable but more persuasive. Numbers show it drives trust and engagement. And practical experience, from projects such as the “Conversations on AFM” podcast, proves it works. The most powerful stories are not about companies. They’re about people.

Product launches are critical. You have the innovation and the team, but success needs clear strategy, sharp messaging, and smooth collaboration. Zeeks helps in-house teams focus, communicate, and deliver with intent. In this blog, we share how we supported a biotech client ahead of a major launch—what worked, what we contributed, and key lessons from an eight-week sprint.

In under three years, Zeeks has created over 200 life science marketing assets for organisations like Bruker, ibidi, and UCL. These have ranged from simple illustrations to in-depth white papers.   From our work, we've uncovered trends and principles that separate successful campaigns from the forgettable. This blog shares what those 200+ projects have taught us, offering insights for life science, biotech, and deep-tech companies looking to communicate more effectively.

At Zeeks, we are a team of scientists first, marketers second. We bring not only decades of lab experience, research insights, and networks to the table, but also complement our scientific knowledge with carefully acquired creative, life science marketing, and business knowledge.

In this blog, we will walk you through podcasts with respect to the marketing funnel, specifically with lead generation as the end goal.

In this blog, Nicole Brooks shares her experience about her career trajectory from life sciences and healthcare to scientific marketing.

Simplifying complex scientific content for marketing purposes is essential for effectively engaging your target audience.

Choosing the right science communication medium will allow you to tailor your content to your specific goals and audiences.

Scientific copywriting is more than just words on a page—it’s about telling your story in a way that is accurate, compelling, and memorable.

AI may be impressive, but it will never replace a skilled science copywriter – be it for the lack of knowledge, empathy, or creativity.

What exactly should you look for when hiring a scientific copywriter? Let’s dive into our top 5 tips about the knowledge, qualities, and ex