Biotech marketing in 2026 faces AI pressures, layoffs, and funding uncertainty. Discover five shifts helping life science companies connect and lead.

In life science and biotech marketing, your role is not to star in the story. It’s to guide the hero - the researcher, clinician, or innovator - through their journey. Neuroscience tells us this approach is not only more memorable but more persuasive. Numbers show it drives trust and engagement. And practical experience, from projects such as the “Conversations on AFM” podcast, proves it works. The most powerful stories are not about companies. They’re about people.

Product launches are critical. You have the innovation and the team, but success needs clear strategy, sharp messaging, and smooth collaboration. Zeeks helps in-house teams focus, communicate, and deliver with intent. In this blog, we share how we supported a biotech client ahead of a major launch—what worked, what we contributed, and key lessons from an eight-week sprint.

In under three years, Zeeks has created over 200 life science marketing assets for organisations like Bruker, ibidi, and UCL. These have ranged from simple illustrations to in-depth white papers.   From our work, we've uncovered trends and principles that separate successful campaigns from the forgettable. This blog shares what those 200+ projects have taught us, offering insights for life science, biotech, and deep-tech companies looking to communicate more effectively.

At Zeeks, we are a team of scientists first, marketers second. We bring not only decades of lab experience, research insights, and networks to the table, but also complement our scientific knowledge with carefully acquired creative, life science marketing, and business knowledge.

Choosing the right format depends on your goals, audience, and resources. Blogs boost SEO and detail, podcasts build loyal listeners through storytelling, and videos offer visual impact and high engagement. No one-size-fits-all, but in this blog we break down the pros and cons for each.

At Zeeks, we specialise in helping science-driven organisations turn complex research into compelling, actionable communication. As a recognised EIC service provider and partner in the European Innovation Council (EIC) Ecosystem Programme, we offer tailored workshops that help research teams, start-ups, and innovation consortia bridge the gap between scientific excellence and industry impact.

In this blog, Nicole Brooks shares her experience about her career trajectory from life sciences and healthcare to scientific marketing.

We are thrilled to share some exciting news: Zeeks is now an official partner of the European Innovation Council (EIC)!   This marks a significant milestone for us as we continue our mission of advancing science communication and marketing through specialised, high-impact services for the life sciences, biotech, and research-driven sectors.

Effective scientific marketing requires understanding your audience's needs and decision-making processes.