What We Provide as an EIC Service Provider: Scientific Marketing & Communication Workshops for Industry Success
- Dr Elisabeth Kugler
- Jul 16
- 4 min read
At Zeeks, we specialise in helping science-driven organisations turn complex research into compelling, actionable communication. As a recognised EIC service provider and partner in the European Innovation Council (EIC) Ecosystem Programme, we offer tailored workshops that help research teams, start-ups, and innovation consortia bridge the gap between scientific excellence and industry impact.
Clear communication is critical, especially when launching a new biotechnology product, scaling up a breakthrough medical device, or transitioning from research to commercialisation. That's why we have created two high-impact, two-day training programmes designed for the needs of Horizon Europe participants across EIC Pathfinder, EIC Transition, and EIC Accelerator projects.
Workshop 1: Corporate Science Communication: From Academia to Industry
Communicating Science with Business Impact
Science is powerful, but only if people understand it.
Our Corporate Science Communication workshop equips scientists, researchers, and innovation managers with the tools to convey complex research in ways that resonate with investors, stakeholders, customers, and commercial partners.
Academic language often doesn’t translate directly into industry settings.
Scientist love detail, jargon, and niche specific information.
That’s why this course takes a multidisciplinary approach by merging storytelling, business communication, and design thinking. Participants will learn to simplify jargon, focus on value propositions, and craft messages aligned with both business goals and stakeholder expectations.
A Visual-First Approach
Scientific marketing isn’t just about words.
Visuals play a key role in how your research or product is perceived. We will teach participants to select the right visual tools, apply basic design principles, and use infographics, data visualisation, and pitch decks effectively.
These are all important concepts, whether you are preparing a funding pitch, writing a report, or creating a product explainer. We show you how to create visuals that clarify, not confuse.
From the Lab to the Boardroom with Zeeks as EIC Partner
A core focus of the EIC partner workshop is preparing scientists to pitch to industry partners, investors, and customers. Participants practice delivering concise, persuasive messaging that highlights the real-world relevance of their work, tailored to different audiences.
What You’ll Gain
By the end of the course, you’ll have a robust toolkit for corporate science communication:
Clear, audience-aligned messaging
Visual communication strategies for scientific content
A persuasive, well-structured pitch for your research or innovation
Confidence in communicating science outside academic contexts
This workshop is ideal for teams working at TRL 1–6 (Pathfinder and Transition) who are beginning to engage with external stakeholders and need a structured, confident approach to communication.
Workshop 2: Scientific Marketing Funnel: Life Science & Biotech Edition (B2B)
Marketing with Precision, for Science
The second pillar of our offering as an EIC service provider is helping teams build scalable, data-driven marketing strategies tailored for the life sciences, biotech, and pharma sectors.
This two-day workshop teaches innovation-driven organisations how to design and implement a scientific marketing funnel that converts interest into action—attracting leads, nurturing engagement, and closing sales or partnerships with credibility.
Strategic Lead Generation with Zeeks as EIC Service Provider
Participants learn how to attract the right audience using tried-and-tested B2B techniques. The course shows how to design and optimise a science marketing funnel, especially for technical, high-trust industries where buyers are often scientists or specialists themselves.
Rather than generic lead gen, we focus on science marketing, which means understanding a niche buyer behaviour, mapping decision-making timelines, and understanding industry context.
Nurture, Convert, Repeat
The funnel doesn’t stop at attracting leads.
In this workshop, you’ll explore advanced strategies for lead nurturing, sales enablement, and conversion optimisation.
Learn how to:
Design converting email sequences
Align marketing assets with sales cycles
Create pitch materials that close deals
You’ll also explore how to build trust with technical buyers using social proof, case studies, and evidence-based content.
Analytics & ROI Tracking
This is scientific marketing—so we treat it like science. You’ll learn how to use analytics dashboards and KPIs to measure performance, track ROI, and iterate your funnel strategy based on real data. No more guessing what’s working.
What You’ll Leave With
By the end of the workshop, you’ll walk away with:
A structured, data-driven marketing funnel tailored to your innovation
Insight into how scientific audiences make buying decisions
A clear, scalable system for generating and converting leads
This course is best suited for teams working at TRL 4–9, especially EIC Transition and Accelerator participants preparing to scale, commercialise, or seek further investment.
Why Work With Zeeks?
With years of science marketing experience supporting science communication across academia and industry, we bring deep domain expertise, strategic clarity, and creative precision.
We have supported several global product launches, partnered with subject matter experts from over 15 countries, and created more than 200 pieces of strategic scientific content, including podcasts, white papers, pitch decks, infographics, LinkedIn campaigns, websites, and scientific illustrations.
Our team includes PhD-level scientists, creative strategists, and technical writers who understand how to connect data with decision-makers. Whether you're working on regenerative medicine, AI-powered diagnostics, or green-tech materials, we help you speak your audience’s language while staying scientifically sound.
EIC-Focused, Impact-Driven
As an official EIC service provider, we understand both the language of science and the dynamics of innovation funding and commercialisation. Our services are designed to support beneficiaries of Horizon Europe, with a particular focus on helping EIC-funded teams move confidently through the commercialisation journey,
from early-stage validation to market launch.
Our services are aligned with the EIC Pathfinder, Transition, and Accelerator programmes, and are designed to support innovation teams across TRL 1–9.
Ready to Communicate Like a Leader?
Science deserves to be heard and understood.
Need support with proposal writing, dissemination, or stakeholder engagement? These workshops can be easily bundled with tailored EIC communication packages..
👉 Get in touch to book a call about how we can support your EIC project with expert science communication and marketing training.
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