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How to Get the Highest ROI for Your Scientific Marketing: A Strategic Partnership between The Social Pearl and Zeeks

Writer's picture: Dr Elisabeth KuglerDr Elisabeth Kugler
Hexagons with "ZEEKS" and "The Social Pearl" logos indicate a strategic partnership. Text: "Joining Forces." Gray background, yellow accents.

Social media is everywhere and constantly growing; thus, social media platforms have also become indispensable marketing tools for life science companies. At Zeeks, we are thrilled to announce our partnership with The Social Pearl to enhance our customers’ social media campaigns and deliver maximum return on investment (ROI). This collaboration is designed to combine cutting-edge scientific marketing with the power of social media, helping life science brands connect with their audiences like never before.


Why Social Media Matters for Life Science Companies

Social media is crucial for life sciences marketing. A recent report indicates that 77% of the U.S. population is active on social media, and 88% of American companies maintain a social presence (Altitude Marketing).


For specialised audiences, such as academics, biotech innovators, and pharmaceutical decision-makers, social media offers unparalleled targeting capabilities. Life sciences companies have observed a sevenfold increase in engagement rates and double the activation rates when effectively utilising social media platforms (Clarkston Consulting).


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What Content Should You Post?

1. Whitepapers and Brochures

Whitepapers and brochures are fundamental to establishing thought leadership. Sharing them on platforms like LinkedIn allows life science companies to:

  • Educate their audience on innovative research or product developments.

  • Generate qualified leads, as users often provide contact information to access valuable content.

  • Build authority and trust within the industry.

Repurposing content, such as transforming whitepapers into blog posts or infographics, can maximise marketing ROI by extending the content's reach and lifespan (Biostrata Marketing).


In 2024, Zeeks produced 12 topic-specific brochures and whitepapers for a customer, which generated 84 leads in the same year. The evergreen content is expected to generate many more leads over the next few years.


2. Product and Technology Podcasts

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Podcasts offer an engaging medium to showcase your product's real-world applications. With 87% of marketing professionals utilising video as a marketing tool and 88% expressing satisfaction with its ROI on social media, incorporating audio-visual content like podcasts can enhance audience engagement (Samps).





"In 2024, Zeeks produced the technology-focused podcast “Conversations on AFM” for Bruker Nano GmbH as well as the BBC-featured Keep it Science podcast."



3. Webpages and Content

Effective use of web content can generate higher engagement rates, making it a valuable asset as long-term evergreen content. Zeeks understands that web content needs to be clear, concise, and SEO-optimised, helping to drive traffic to your website.


"Thanks to Zeeks, Bruker Luxendo LuxBundle software now ranks as the number 1 Google result."


4. Case Studies

Case studies provide tangible evidence of how your products or services address specific challenges. Sharing these on social media can:

  • Showcase success stories.

  • Demonstrate measurable results and ROI.

  • Build trust with potential clients.


Developing long-term strategies can further boost marketing ROI by enhancing personalisation and efficiency (Newpage).


5. Webinars and Live Events

Hosting webinars or live Q&A sessions facilitates direct interaction with your audience. These events can significantly increase engagement and product interest (MarketBeam).


In 2024, Zeeks helped a customer to generate 104 leads from webinars.


The Role of Evergreen Content in Scientific Marketing

Evergreen content, such as blogs, case studies, and webinars, forms the foundation of a robust content strategy. This type of content consistently drives traffic and engagement over time. Combining evergreen content with short-term social media campaigns can immediately increase engagement metrics (MarketBeam).


What Our Partnership with The Social Pearl Brings

By collaborating with The Social Pearl, Zeeks aims to:

  • Scale clients' social media campaigns to achieve industry-leading engagement rates.

  • Utilise in-depth audience insights to create highly targeted campaigns.

  • Ensure that all content, from whitepapers to podcasts, reaches the appropriate audience at the optimal time.

This partnership enables us to refine our content strategies, ensuring that life science companies maximise their ROI through customised social media campaigns.


 

The Social Pearl Case Study


This recent case study highlights how The Social Pearl supported a local renewable energy company to achieve more views, page visits and increase brand awareness. 

Neutral Electric Solutions (NES), a trusted electrical installation company based in Pocklington, sought to grow their business beyond their local community.  Specialising in solar panels and EV chargers, they turned to The Social Pearl for help in reaching a wider audience through social media.


After spending time understanding NES’s business, their target audience, and the unique challenges they faced, we crafted a comprehensive social media marketing strategy tailored to their needs. Our focus was on increasing their brand visibility, driving higher engagement, and attracting potential customers from beyond Pocklington.


In just one month of managing NES’s social media accounts, we delivered significant results:

  • Growth in content views from 3,360 to over 9,900 across Facebook, Instagram and LinkedIn

  • Business page visits increased from an average of 132 to 405, a 207% increase

  • Greater awareness and interest from customers outside of Pocklington, aligning with their goal to expand geographically


This increase in both views and page visits translated into a broader audience reach and more potential leads for their solar panel and EV charger services.


Neutral Electric Solutions’ success illustrates how a well-executed social media strategy can extend the reach of a local business to new markets. By partnering with The Social Pearl, NES was able to grow their online presence and expand their customer base, laying the foundation for future growth beyond their local area.


 

A Proven Scientific Marketing Strategy

Effective scientific marketing requires understanding your audience's needs and decision-making processes. At Zeeks, we have a proven track record of assisting life science companies to:

  • Expand their digital presence.

  • Foster meaningful engagement with target audiences.

  • Achieve measurable results that drive business growth.


“We increased the number of followers of a niche scientific company 

from 257 to 1024 in less than 8 months.”


Partnering with The Social Pearl allows us to enhance our capabilities in scientific marketing, ensuring that your company remains at the forefront of the industry.


Ready to Boost Your ROI?

Together, Zeeks and The Social Pearl will help your company achieve its business objectives by harnessing the full potential of social media, whitepapers, podcasts, web content, case studies, and evergreen content.


If you're prepared to elevate your scientific marketing strategy, let's connect!

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